Navy & Ecru: The Winter Shades Every Boutique Is Ordering
This winter, two shades are dominating boutique orders across Europe: navy blue and ecru. These tones strike the perfect balance between sophistication and everyday wearability. Whether your customers are looking for soft knitwear or statement layers, these colours deliver a premium, seasonal look that sells fast.
Button Detail Cable Knit Cardigan – Navy
Navy blue continues to be a bestseller every December thanks to its refined, luxury feel. This cable knit cardigan with button detailing offers a polished finish that works perfectly for curated winter collections. It pairs seamlessly with denim, trousers or skirts, making it a reliable, easy-to-style piece for your customers.
Gold Button Knit Cardigan – Ecru
Ecru has become the go-to winter neutral. This chic gold button cardigan elevates any look with its soft tone and premium detailing. Ecru pieces are particularly versatile, blending easily with warm browns, greys, blacks and winter prints – a guaranteed fast mover in boutique edits.
Fluffy Textured Knit Jumper – Ecru
Soft-touch knits are driving exceptional sell-through this season, and this textured jumper is no exception. The plush feel and elevated simplicity make it an essential winter wardrobe piece. Ecru adds a touch of quiet luxury that aligns perfectly with current trends.
Sleeveless Knit Jumper + Matching Scarf – Cream
This cream-toned (ecru family) sleeveless knit set with a matching scarf is a standout layering piece. Minimalist and refined, it appeals to customers looking for versatile winter styling options. The matching scarf adds value and creates a cohesive boutique look.
Sleeveless Knit Jumper + Matching Scarf – Navy
The navy version of this bestselling sleeveless knit set offers a deeper, more elegant alternative. Its rich winter tone makes it ideal for premium displays and elevated everyday styling. Navy pieces consistently perform well due to their timeless, flattering shade.
Why These Shades Sell
Navy brings depth and sophistication, while ecru delivers softness and winter brightness. Together, they offer a balanced colour palette that looks premium on the rail and appeals to a wide customer base. If you're curating your December edit, these tones are the safest and strongest performers.